Orlando, Florida, 2024? To me, it sounds like a scene from a sci-fi film, but in reality, it’s nearly 2023.
As a business owner, this year presents a fresh set of marketing challenges. How will you engage the younger generation who are becoming your new customers? How can you ensure your marketing strategies stay relevant? Will your long-standing approach continue to be effective?
Each new year is an opportunity for a fresh start for your company—a blank canvas for planning your strategy. At Roadside & Towing Marketing, we work with small business owners daily and understand the hurdles you face. Starting with a focused set of questions for yourself or your marketing team is a great way to begin.
Here are some key questions to consider:
**Assess Your Online Presence**
Begin by ensuring your browser knows your actual location (avoid incognito or private search settings) and perform a Google search for your company name. You should see your Google Business Profile and images on the top right of the page. Evaluate its appearance and completeness. Is it up-to-date and personalized with relevant images? Are there Questions and Answers, and are they well addressed?
Check your review score—ideally, it should be 4 or higher. Have you responded to reviews comprehensively? What other directory sites appear in the panel? Are there any incomplete sections? Can you access and manage the page? The Google Business Profile is crucial for local businesses as it acts like a modern Yellow Pages, making it the top priority for your online strategy.
**Review Your Online Listings**
Once you’ve examined your Google Business Profile, look at the results of your company name search. You should find your website, Yelp listing, Facebook page, and other directories. Note the accuracy of your information, any duplicate listings, and areas that may need attention. Pay particular attention to any ads at the top of the page—if competitors are bidding for your company name, they might be diverting potential customers. Also, review your Facebook and Instagram pages if you have them, as they are valuable for engaging with customers. Document your findings for further analysis.
**Focus on Keywords**
Identify the key terms and phrases relevant to your business and assess your visibility in search results. How does your company rank for terms like: (main product or service) + (town/city, state)?
Check your position on Google Maps and note your competitors' presence. Are there ads? Are they local or national franchises? Document any paid directories that appear as sponsored ads or in high positions on the first two pages of search results.
Once you’ve completed this review, you’ll be ready to develop a strategy to enhance your visibility and appeal to consumers.
**Seek Expert Advice**
With a clear understanding of your online presence, consider consulting an expert. Even if you prefer a DIY approach, getting professional recommendations can be invaluable. Experts can help you allocate your budget effectively to achieve the best return on investment—now and in the future.
Comments